The Importance of a Good website for PPC
posted on 2 September 2011 | posted in
Uncategorised
If you are running a pay per click campaign, then it is very important to make sure that you have a good website. Many people feel that the PPC Management side of things is most important and although this does play a big part, you need to have a good site as well.
Your landing page needs to be perfect. This means that visitors will immediately be able to see that it is a site relevant to the advertisement they have just clicked through. It needs to be easy to navigate from, as should all the other pages in the site. Potential customers need to find the answers to all of their questions, which could involve prices, delivery, returns and things like that.
The site needs to look really professional. No one will buy from the site if they cannot trust it and if it does not look professional, then there is a big likelihood that they will be put off from purchasing anything from it. It needs to be secure as well.
One huge thing to ensure is that it is relevant to the advertisement. This has already been mentioned but it is so important. If your advertisement says you have sale items, then make sure that the potential customers can easily find them. If it says you sell certain things, then make sure that you have them in stock. This might sound very obvious, but it is an easy mistake to make and can cause real problems. If potential customers arrive on the site and cannot find what they want then they will leave and probably never return again. This will not do anyone any good and will mean that you have wasted the money you have invested in the advertising.
| |
|
|